Merchandise display stand



Aug. 28, 1962 Filed Feb. 8, 1960 M. GLASER 3,051,319

MERCHANDISE DISPLAY STAND FIG-/ 5 Sheets-Sheet 1 i 'roeA/grs Aug. 28,1962 M. GLASER MERCHANDISE DISPLAY STAND 3 Sheets-Sheet 2 Filed Feb. 8,1960 i R.$ WM MG C R A M Aug. 28, 1962 M. GLASER MERCHANDISE DISPLAYSTAND 5 Sheets-Sheet 3 INVENTOR. MAzcus GLASER Filed Feb. 8, 1960 UnitedStates Patent Ofiice 3,05 1,3 l 9 Patented Aug. 28, 1962 3,051,319MERCHANDISE DISPLAY STAND Marcus Glaser, San Francisco, Calif., assignorto Glaser Bros., San Francisco, Calif, a corporation of California FiledFeb. 8, 1960, Ser. No. 7,176 2 Claims. (or. 211-133 This inventionrelates to display stand devices for exhibiting merchandise in retailstores, and more particularly involves a display stand which enablesgreat quantities of cigars and similarly packaged merchandise to beconveniently and enticingly displayed for encouraging customer sales.

Display devices of the kind to which this invention relates are madenecessary by the increasing numbers of product brands and the manypackaged variations in grades, quantities and product sizes. The countertype display is presently unsatisfactory since it will not expose toview sufiicient variations in a particular product to please all tastesand, therefore, only a few of the more popular brands and grades arecustomarily shown. By making greater quantities and variations of aproduct easily available to prospective customers, the total amount ofproduct sales can be substantially increased. Therefore, it is an objectof this invention to provide a display stand which is particularlyconstructed for holding large quantities of packaged cigars or the likeand conveniently exposing them for a customers inspection and selection.

It is a second object to support a plurality of basket containers uponan arbor mounting formed of rod members, whereby said basket containersare supported radially outward and provide greater display surface thanotherwise possible. Since the rod members are relatively small indiameter, they do not materially obstruct the vision of merchandiseacross the display stand, thereby enabling a customer to observe agreater amount of displayed merchandise from one position and in asingle glance.

It is a further and more specific object of this invention to provide adisplay stand for cigars and the like including a vertical support polemounted upon a base, an axial support means provided on said pole; and adisplay assembly mounted upon said support means comprising an arbormount formed of vertical and parallel rod members spaced radially ofsaid pole and interconnected by axially spaced frames, one of saidframes disposed upon said support means, and a container arrangementsupported from said rod members and including a plurality of containerbaskets disposed in abutment one to another about said arbor, each ofsaid baskets having a back-edge member and a side-edge member, said backedge members connecting with a rod member and extending parallel to andconnecting with the side-edge member of abutting basket, whereby each ofsaid baskets is vertically supported in part by adjacent baskets.

Other objects of this invention will become apparent to those skilled inthe art of merchandising sales and display, particularly in view of thedrawings and the following description.

In the drawings forming a part of this application and in which likeparts are indicated by like reference numerals throughout the same,

FIG. 1 is an elevation of a display stand having embodied therein theconcepts of this invention;

FIG. 2 is a perspective view of the bottom portion of the display stand;

FIG. 3 is an exploded perspective view of a top portion of the displaystand;

FIGS. 4-6 are sections taken on respective section lines 44, 5-5 and 6-6of FIG. 1.

Referring to FIG. 1, there is shown one embodiment of this invention indisplay stands and which is generally comprised of a vertical supportpole 10 mounted upon a base 11, a horizontal platform 12, a tieredcontainer arrangement 13, and a sign mounting 14. i The platform,container arrangement, and sign mounting are supporting structures, eachseparately mounted upon one of three axially spaced collar members,respectively indicated by reference numbers 15, 16 and 17. The frameworkof the stand, and almost its entire construction, is comprised of rodmembers which are assembled to provide a novel arrangement of supportingsurfaces.

Platform '12 consists of a plurality of parallel rod members 18, joinedtogether to form a horizontal supporting grill. Two'parallel rod members19 and 20, which angularly depend from the opposite sides of theplatform and extend therebetween, support platform 12 upon collar member15. In addition, vertical side retainers 21 and horizontal rod members21a are provided to prevent boxes of merchandise from being accidentallyknocked from the platform.

The container arrangement 13 is novelly constructed and utilizes anumber of container baskets 22 which are supported in a tiered fashionto enable a customer to make circumspection of various baskets at alllevels and on all sides in a single glance (see FIG. 3). Baskets 22 aresupported upon an arbor mount 23 consisting of a plurality of verticaland parallel rod members 24 interconnected by axially spaced frames 25and 26. The frames are also formed of rod members, and each frame has acenter opening through which pole 10 projects, frame 25 resting uponbearing member 16. The baskets extend radially outward from the arbormount 23, and each basket is supported from two rod members, as shown inFIG. 5.

The basket containers 22 are each formed with a backedge member 27 and aside-edge member 28, and are mounted together in an arrangement whereeach member 27 is supported from the arbor mount 23- and also connectswith the side-edge member 28 of an abutting basket. Thus, each basketmember is supported vertically in part by the adjacent baskets, and theback-edge member 27 of each basket gives rigidity to the basket withwhich it connects. This construction permits a tiering of the basketswithout unsightly reinforcing, which would obstruct vision of themerchandise contained in other baskets.

The supporting surfaces of baskets 22 are formed of rod members whichangularly depend from back-edge member 27, then incline upwardly to alower leading edge 29. Packages of cigars or the like will thereby beheld in an inclined position, causing the face of the packages to bedirected toward the customers and making their contents more readilydiscernible. Also, since the lower leading edge of each basket isupwardly inclined, it will tend to expose the merchandise contained in alower tier of baskets.

Spaced above container arrangement 13 and mounted to pole 10 is a signmounting 14, best shown in FIG. 3, and comprising four sign frames 30supported vertically by cross-frames 31 and 32. Each cross-frameincludes two pairs of intersecting rod members which provide a centeropening for pole 10, the lower cross-frame 31 resting upon the bearingcollar 17. Sign frames 30' are adapted for receiving placards or postersimprinted with advertising material which calls attention to thedisplayed merchandise.

It is understood that various changes may be made in the size, shape andarrangement of certain parts without departing from the spirit of thisinvention or the scope of the attached claims, and each of these changesis contemplated.

Having thus described my invention, what I claim and desire to secure byLetters Patent is:

1. display stand for cigars and the like including a vertical supportpole mounted upon a base, an axial sup port means provided on said pole,and a display assembly mounted upon said support means comprising anarbor mount formed of vertical and parallel rod members spaced radiallyof said'pole and interconnected by axially spaced frames, one of saidframes disposed upon said support means; and a container arrangementsupported from said rod members and including a plurality of containerbaskets disposed in abutment one 'to another about said arbor, each ofsaid baskets having a back-edge member and a side-edge member, saidback-edge members connecting with a rod member and extending parallel toand conmeeting with the side-edge member of an abutting basket, saidbaskets having an upwardly inclined bottom structure and an angul-arlyinclined support structure therefor connecting to said back-edge member,said structures consisting of rod members.

2. A display "stand for cigars and the like including a vertical supportpole mounted upon a base, an axial support means provided on said pole,and a display assembly mounted upon said support means comprising anarbor mount formed of vertical and parallel rod members spaced radiallyof said .pole and interconnected by axially spaced frames, one of saidframes disposed upon said support means, and a tiered containerarrangement supported from said rod members and including at least twotiers of container baskets, the baskets of each tier being disposed inabutment one to another about said arbor, each of said baskets having aback-edge member and a side-edge memher, said back-edge membersconnecting with a rod member and extending parallel to and connectingwith the side-edge member of an abutting basket, whereby each of saidbaskets is vertically supported in part by adjacent baskets, saidbaskets having an upwardly inclined bottom structure and an angularlyinclined support structure therefor connecting to said back-edge member,said structures consisting of rod members.

References Cited in the file of this patent UNITED STATES PATEN TS

